OUR PHILOSOPHY
"Freedom with fewer and better baby products."
For us, "Freedom with fewer and better baby products" means that by investing in high-quality, thoughtfully designed items, parents can simplify their lives and reduce unnecessary clutter. Rather than buying multiple replacements or low-quality products over time, families can focus on fewer, more durable, and versatile essentials that truly meet their needs.
We value the freedom to connect with the world — whether it’s a family dinner, playdates with friends, or spontaneous weekend trips. Our safety tested and certified products empower you to enjoy these moments with confidence, knowing your child is comfortable, safe, and happy.
For us, "Freedom with fewer and better baby products" means that by investing in high-quality, thoughtfully designed items, parents can simplify their lives and reduce unnecessary clutter. Rather than buying multiple replacements or low-quality products over time, families can focus on fewer, more durable, and versatile essentials that truly meet their needs.
We value the freedom to connect with the world — whether it’s a family dinner, playdates with friends, or spontaneous weekend trips. Our safety tested and certified products empower you to enjoy these moments with confidence, knowing your child is comfortable, safe, and happy.
OUR STORY
Hands-on from design to final product.
Hannie was founded by four colleagues with a shared vision. After years of working for leading brands, we combined our expertise in Industrial Design and Mechanical Engineering, to create products that are thoughtfully crafted to simplify life and stand the test of time.

Our team thrive on collaboration and innovation, with every team member bringing unique skills to the table. From design to final product, we’re hands-on in every stage, committed to craftsmanship and innovation.

We’re not just designers and engineers — we’re problem-solvers, creators, and parents ourselves. We understand the challenges families face and are passionate about creating products that simplify life — with fewer, smarter items that bring more value.
Hannie was founded by four colleagues with a shared vision. After years of working for leading brands, we combined our expertise in Industrial Design and Mechanical Engineering, to create products that are thoughtfully crafted to simplify life and stand the test of time.

Our team thrive on collaboration and innovation, with every team member bringing unique skills to the table. From design to final product, we’re hands-on in every stage, committed to craftsmanship and innovation.

We’re not just designers and engineers — we’re problem-solvers, creators, and parents ourselves. We understand the challenges families face and are passionate about creating products that simplify life — with fewer, smarter items that bring more value.
OUR STUDIO
Our studio is the beating heart of Hannie — where innovation and craftsmanship meet.
Situated in Midsommarkransen, just outside Stockholm city center, our creative hub is where concepts are brought to life, transforming into purposeful designs that reflect our vision of 'Freedom with fewer and better baby products.

Our studio features creative spaces, including a textile workshop and a dedicated workshop for hands-on prototyping, where every idea is carefully developed and tested into thoughtful, lasting designs. This is where our hands-on approach truly shines — from initial sketches to final prototypes — brought to life under one roof.
Situated in Midsommarkransen, just outside Stockholm city center, our creative hub is where concepts are brought to life, transforming into purposeful designs that reflect our vision of 'Freedom with fewer and better baby products.

Our studio features creative spaces, including a textile workshop and a dedicated workshop for hands-on prototyping, where every idea is carefully developed and tested into thoughtful, lasting designs. This is where our hands-on approach truly shines — from initial sketches to final prototypes — brought to life under one roof.