A New Year, Still Just Getting Started

A new year tends to show up with fresh energy, bold ideas, and that feeling of okay, let’s do this. We’re very much there right now. At Hannie, we’re stepping into the year motivated, curious, and honestly pretty excited about what’s coming next.

Last year was kind of a big deal for us. It’s when we launched our very first product — something that started as a bunch of ideas, questions, sketches, tests, re-tests, and a lot of belief. And now, as that product is about to turn one (time flies when you’re having… launches), we’ve been looking back.

And wow.

The response has been… a lot. In the best possible way.

Almost One Year In (Already?)

Putting our first product out into the world was a huge step. Watching it get picked up, talked about, used, and genuinely appreciated across different markets has been more than we hoped for.

From early believers who were there from day one, to people just discovering Hannie now — the feedback has been encouraging, energizing, and sometimes even emotional (yes, really). Knowing that something we made has found its way into everyday routines around the world is both humbling and highly motivating.

It turns out that when you care about design, quality, and purpose, people notice. Who knew? (We kind of hoped.)

Still Launching, Still Learning

A new year doesn’t mean we’re done launching — quite the opposite. The global rollout of our first product is still very much in motion, and we’re continuing to bring Hannie to new markets and communities around the world.

For us, global growth isn’t just about being “everywhere”. It’s about listening, learning, and adjusting as we go. Different markets come with different perspectives, and every one of them helps us sharpen what we do — from product details to how we communicate and show up as a brand.

In short: we’re growing, but we’re paying attention while doing it.

New Products? Yes. Soon.

We’re proud of our first product. But we’re not stopping there.

This year, we’re getting ready to introduce new products — each one shaped by what we’ve learned so far and by the feedback we keep getting from real people using Hannie in real life. We’re pushing ourselves to improve, refine, and raise the bar, without overcomplicating things.

We can’t share all the details just yet (we know, we know). But exciting things are coming. That part is true.

Thanks for Being Here

None of this happens without the people who support us, challenge us, and believe in what we’re building. If that’s you — thank you. Seriously.

As we move into the new year, we do so with gratitude for how far we’ve come and ambition for what’s ahead. More innovation, more reach, and more thoughtfully made products are on the way.

Here’s to another year of learning, launching, and figuring things out as we go.

Let’s keep going — together.

Enjoy Togetherness!

Much love,
Ebba, Emmy, Martin & Erik